“Good Onya Champ!”
Content creator, comedian, rock musician, isolation cooking champion and mental health ambassador Nat has been making videos as Nat’s What I Reckon for almost a decade. His hilarious social commentary has collected Nat a fast-growing, dedicated audience of over 2 million along the way, and his videos have clocked up 100 million views across all platforms.
Finding entertainment everywhere from the weird to the pedestrian and with his love for taking the playful and thorough piss out of his surroundings, Nat has expounded on everything from trade shows and tattoo events to burnout festivals and exploring Area 51.
His tongue-in-cheek channel has provided Nat with a platform to hold a mirror up to the weirdness of masculine culture and societal politics, often unveiling irony and making light of how strange everyday life can be.
When COVID-19 crashed the party it somewhat derailed Nat's trajectory – he was booked on a sold-out Australian tour to take his original brand of humour on the road for the first time in On Purpose, which had to be rescheduled. People panic-bought packet food and started hoarding toilet paper. The world went into lockdown. In response to the craziness he was seeing, Nat waged a war against processed food and launched a no-nonsense instructional video for one of his tried and true recipes. It struck a chord and sent views skyrocketing. This unlikely hero of lockdown got the internet cooking (and laughing) again.
In addition to his channel, Nat has recently starred in a run of TV commercials for Inkpay. He also co-starred in the Splendour In The Grass 2019 ad campaign, was an ambassador for UNSW's The Big Anxiety festival and has featured multiple times on the beloved Australian cult meme page Brown Cardigan. He has performed in stand-up rooms across Sydney and beyond, and as a guest on local podcasts including Welcome to Hell with Meshel Laurie and Nelly Thomas, The Andy Social Podcast and Deep 'n' Meaningfuls with Furzey. In late 2018 and again in early 2019, Nat collaborated with friend and fellow content creator, Struthless, and held two sold-out live panel shows, Flopfest and Flopfest 2.
When he’s not filming, cooking or having strangers ask him how hot it is, Nat can often be found indulging his love of rock n roll or comedy, playing in various bands and stand-up rooms around Sydney.